Consolidation and covergence of media outlets is something that is constantly on the minds of people who have something to gain or lose from such an event. When Rupert Murdoch bought Myspace, with cash, people were dieing to know what he was thinking. I think we can all be pretty sure that he didn't buy it with nothing brewed in the back of his mind. Of course, Murdoch has aquired several media outlets, everything from TV to newspapers, all over the world and by doing so he made it possible to broadcast his influence all over the world in several different languages. Murdoch was instrumental in the Bush campaigne, using his media outlets to paint a picture for the public that Murdoch would approve of and would help the Bush campaigne.
Not all consolidations are leaned in one direction or an other. Sometimes, for example, two competing papers in the same town merge to save money or make money or in some cases they will merge because together they make a better, stronger paper.
Saturday, January 30, 2010
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