Writing words to be read...

Friday, February 5, 2010

What would you do?

I went on to the BBC News website for this week’s assignment and streamed the one minute news segment. The point of doing the previous was to watch and learn, paying careful attention to word usage and other interesting and note worthy things.
The BBC delivers the news with clean and concise professionalism. Always briefly and politely introducing themselves, they get into the news right away. The news casters keep good eye contact with their audience and speak clearly and conversationally, even with their British dialect. They expertly use present tenses and active verbs for events that have happened in the past 24 hours, like the incredible amount of snow that has fallen on Washington D.C. Topics like Haiti are written in past tense but only because it happened weeks ago and not because the writer thinks it’s less important. The one minute news segment used a lot of footage clips which helped along the talked about news topics and saved us all from the having to view elderly bloke covering the news desk. The news caster also keeps an unbiased and/or unemotional tone when talking about controversial and upsetting news stories, such as Haiti or bombings in the Middle East that result in deaths. I have also noticed in my many years of watching the BBC World News that the writers never seem to lean one way or another politically, which makes it an excellent source of unbiased political news.
The BBC always delivers the news well. They never have distracting backgrounds or annoying tickers running along the bottom of their screen. They keep things clean and simple, which allow people to concentrate more on the news.
I wouldn’t change anything in the news script. I think that it was well written and delivered perfectly and professionally. Check out the BBC World News for yourself at: http://news.bbc.co.uk/

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